"I will send you my picture for $3.00. Suitable for framing. Vic. Box 2879."

Which is how it all started. One silly prank by a couple of guys who got a wild hair, sort of a pre-real-life-and-have-to-work joke for a couple of young men just out of college looking to be marketing/public relations genius', "We can run it in the paper and see what kind of answers we get." And now Vic is dead.

Problem is, if the picture prank was the reason for Vic's death, then Matt's in a lot of trouble, because it wasn't Vic's picture in that paper -- it was Matt Kern's; and now he has to find the killer before the killer finds him.