This is a practical book designed to be used by writers of all kinds to develop their own writing skills. It shows that advanced writing skills are best learned from studying the prose styles and techniques of already established writers and reveals the many small-scale changes that a writer can make to a text in order to achieve certain effects. Provides general principles for effective prose writing. Focus is highly practical and geared to different styles of everyday writing and examples are drawn from a range of different contexts, cultures and historical periods. For those wishing to improve their writing style.