In 1956, John Stephen took a lease on 5 Carnaby Street in the epicenter of London, a city on the cusp of a cultural and social revolution that would last for a decade. Before long, John Stephen was a cult name in fashion, revolutionizing the design of men's shops and establishing the prototypical boutique aesthetic that was to be copied by an entire generation of fashion retailers. John Stephen set up in clothes at the right time in the right place for a generation waiting to intersect with his liberally colorful designs.