A provocative look at how kids' culture can give us the tools for survival in the increasingly complex 21st century.

Do "The Simpsons" represent a leap forward in media consciousness? Do Sega video games and channel-surfing offer new strategies for coping in a world fraught with unpredictability? Can raves, snowboarding, or online chatting teach us something about adapting to cultural change? Douglas Rushkoff, "one of the great thinkers and writers of our time" (Timothy Leary) says yes, yes, and yes.

* Revised and updated with a new introduction by the author
* Hailed as "the brilliant heir to Marshall McLuhan" (New Perspectives Quarterly).
* Rushkoff has been a consultant to Fortune 500 companies on the new media: "When Douglas Rushkoff speaks, TV executives and programmers listen--and pay him well to explain how to reach young viewers."--New York Times
* Rushkoff's articles on pop culture, media, and technology have appeared in Esquire, Details, GQ, Paper, Wired, and Time
* Rushkoff has written a regular weekly column for The New York Times Syndicate, and currently writes regularly for The London Guardian and The Australian
* Rushkoff has appeared on CNN, "Larry King Live," "Frontline," "Bill Moyers," BBC News, CNBC, MSNBC, FOX, CBC, NPR, "NBC Nightly News," WOR, KQED, and dozens of other television and radio programs

"An exuberant progressive, [Rushkoff] contends that kids today, who were weaned on Macintosh and MTV, have developed adaptive strategies to live in a mediasphere in which CNN seems less real than Pulp Fiction....Rushkoff gently nudges us to loosen up and celebrate the pace of change in which our kids have learned to thrive...it's hard to argue with his contention that a hearty dose of the Net would give us a fighting chance of learning about the future that our children already know." --San Francisco Chronicle

"Makes dazzling links between chaos theory and Rodney King, snowboarding and William Gibson, rave culture and Star Wars...the literary equivalent of U2's Zoo TV."--Vox