Lewis Perdue is president of IdeaWorx, an Internet e-commerce and marketing company, and also publisher of Wine Investment News. He founded Wine Business Monthly and the Insider, the dominant wine trade publications in North America. He is the author of 17 books, including 11 novels. Previously, Perdue founded a wine importing company (Wines West, L.A.) and a Silicon Valley marketing firm, and was involved in launching three Silicon Valey technology companies. He has served as a top aide to a U.S. Senator and a state governor, taught journalism at Corness and UCLA, Capitol Hill and the White House for Dow Jones/Ottaway, Gannett, States News Service and others. He live in Sonoma, California with his wife Megan, son William, and daughter Katherine.