A much loved classic of fantasy literature written by a grumpy, pipe smoking don in a smelly tweedy jacket being turned into a massive worldwide cinema hit. Where have we seen that before? Lord of the Rings was, of course, immense when it got the Hollywood treatment. Narnia will match it. We sold more than 300,000 copies of BORED OF THE RINGS and followed this 160,000 sales of two associated Tolkien parodies. Now Mike Gerber moves on from his 500,000 copy BARRY TROTTER sucess to line up the next big target.