One of the most beloved stories in history, J. K. Rowling's Harry Potter series topped the best-seller charts, inspired the highest-grossing film series of all time, and has now become a $250 million Universal Studio theme park. What is it about this story that has ignited such fandom and struck such a chord with people around the world? As English professor, culture critic, and Potter devotee Greg Garrett explains, these novels not only entertain but teach deeply held truths about ourselves, others, and the world around us. Unlocking the textual intricacies behind the Harry Potter narrative, Garrett reveals Rowling's magical formula one that, he contends, earns her a place right next to the literary giants of old.