"Publish Your Nonfiction Book" goes beyond query letter and proposal basics to give readers a broader insider understanding of what the publishing industry is really like and how to navigate it successfully in order to ensure a long-term career. To this end, the book explores: how to determine if you have the skills, background, and unique 'it' factor necessary to successfully write and sell a nonfiction book; how to target your audience; how to start building your platform (and when to begin); how to decide if you need an agent to get published (why/why not); how an agent sells a nonfiction book; how an editor sells a nonfiction book to his/her publishing house; what a contract encompasses; the author/agent, author/editor, author/agent/editor relationships; what happens after the contract is signed (the writing and development process); how books get on store shelves and what you can do once it does; and, the next book (when to start, etc.).