The Barnes & Noble Review
Weblogs make it possible for anyone to compete in the marketplace of ideas on an almost level playing field. Of course, once everyone's blogging, it'll be harder to get heard above the noise. Now's the time to get started, if you haven't already -- and all you need to know is in this book.

Essential Blogging covers everything you need to know to get past the media oligopolies and get your own ideas (or commentary, news, fiction, whims, or whatever) out there. The authors, leading bloggers themselves, share plenty of hard-won personal experience -- starting with a look at what makes a blog post others might want to read (assuming that matters to you).

Then, the authors help you with all the technology choices you'll need to make. Should you use hosted blogging (as in Blogger Pro)? Desktop blogging (with Radio Userland)? Server-based blogging with the authors' own impressive Movable Type package? Or maybe the super-lightweight Bloxsom? Whichever you choose, Essential Blogging walks you through accessing the tools, setting up your blog, and managing it on a day-to-day basis. They even cover some "advanced" tools for diving headfirst into the blogger world community -- like blogrolling and syndication, which lets you share your content automatically with bloggers worldwide. Bill Camarda